G-SHOCK Camo and Gold Series Goes Street-Luxe

Casio America expands the G-SHOCK lineup with the new Camo and Gold Series, a four-model collection that pushes the brand’s rugged identity into a sharper streetwear lane. Instead of going full tactical cosplay, the series mixes camouflage-inspired styling with gold-tone accents, giving each watch a tougher-but-cleaner look for daily wear.

The collection includes the GM6900CMG-3, GAV01CMG-3A, DW6900CMG-3, and GA700CMG-3A. Each model keeps the familiar G-SHOCK DNA intact: shock resistance, 200-meter water resistance, LED lighting, calendar functions, stopwatch tools, and resin construction built for people who treat watches like gear instead of jewelry. The difference is in the attitude. Matte green and black tones meet metallic dial details, making the lineup feel more polished without turning it into something delicate.

A Camo Theme With More Polish Than Usual

The Camo and Gold Series is built around a simple visual formula: dark resin bodies, camo patterning, and metallic accents that create contrast without screaming. The matte green resin gives the watches a military-inspired base, while the gold dial details add a more premium edge. It is a familiar streetwear combination, but applied across recognizable G-SHOCK silhouettes, it feels less like a limited paint job and more like a coordinated mini-collection.

That consistency matters because these four watches are not identical clones. The 6900-based models lean into the classic round-front look, while the GA700CMG-3A brings a larger, more aggressive case. The GAV01CMG-3A adds an analog-digital personality with extra technical features. Together, they cover different wrist preferences while keeping the same design language.

GM6900CMG-3: The Metal-Accented Classic

The GM6900CMG-3 is the most elevated member of the group, thanks to its gold bezel accents and familiar 6900 front-button layout. This model keeps the iconic rounded case profile that has made the 6900 series one of G-SHOCK’s most recognizable shapes, but adds a more polished finish that separates it from the more casual DW6900CMG-3.

Functionally, the GM6900CMG-3 stays practical with shock resistance, 200M water resistance, LED light, stopwatch, countdown timer, full auto calendar, and multi-function alarm. It is the best pick for buyers who like the classic digital G-SHOCK experience but want a version that looks slightly more refined. Not formal, obviously. It is still a G-SHOCK, not a dress watch pretending to survive impact.

GAV01CMG-3A and GA700CMG-3A: Bigger Utility Energy

The GAV01CMG-3A stands out as the most feature-heavy model in the series. It includes Shock Release Hand, World Time, five daily alarms, a 10-year battery, LED light, stopwatch, countdown timer, and full auto calendar. Its analog-digital setup gives it a more technical face, making it ideal for users who want the camo-and-gold look with a busier, more instrument-like dial.

The GA700CMG-3A, meanwhile, brings the oversized case construction that has always made the GA700 line feel chunkier and more assertive. It also features World Time and five daily alarms, along with shock resistance, 200M water resistance, LED light, stopwatch, countdown timer, and full auto calendar. Compared with the GAV01CMG-3A, it is more about wrist presence than battery bragging rights.

Both models feel like the sportier side of the Camo and Gold Series. The GAV01CMG-3A is the practical feature nerd, while the GA700CMG-3A is the larger streetwear bruiser. Neither is subtle, but subtlety has never really been the point of G-SHOCK. The point is to survive bumps, water, and daily abuse from people who somehow call it normal wear.

DW6900CMG-3: The Accessible Digital Pick

The DW6900CMG-3 is the most affordable model in the collection and arguably the easiest to understand. It carries the classic digital 6900 design with multi-function alarm, stopwatch, countdown timer, LED light, full auto calendar, shock resistance, and 200M water resistance. It skips some of the advanced extras found on the GAV01CMG-3A and GA700CMG-3A, but that simplicity is part of its appeal.

This model is for users who want the camo-and-gold look without needing World Time or multiple daily alarms. It also keeps the familiar digital screen layout that longtime G-SHOCK fans already know. Among the four, the DW6900CMG-3 feels like the clean entry point: rugged, wearable, visually bold, and not overloaded with features most people will forget to use after the first week.

Final Take: Four Flavors of Rugged Streetwear

The G-SHOCK Camo and Gold Series works because each model has a clear role. The GM6900CMG-3 brings the more premium 6900 feel, the GAV01CMG-3A packs the strongest feature set, the GA700CMG-3A goes big on case presence, and the DW6900CMG-3 keeps things direct and accessible. All four share shock resistance and 200M water resistance, so the collection does not forget the durability that made G-SHOCK relevant in the first place.

The series is available now, with the GM6900CMG-3 priced at $280, GAV01CMG-3A at $210, DW6900CMG-3 at $145, and GA700CMG-3A at $165. Availability includes gshock.com, the G-SHOCK SoHo Store, and select retailers nationwide. Casio America closes this release with a lineup that feels familiar, functional, and just flashy enough to make camouflage weirdly visible.