While English remains a key language of business, there are still plenty of good reasons to translate your website. Many people prefer reading in their first language, and you are more likely to increase your sales this way. If you are looking for a few more reasons why translating your website is a good idea, here are a few of them.
Expanded Brand Reach
If you keep only keep your website in English, you are limiting access to multilingual and global markets. This means that your business can only grow to a certain point and will inevitably stop expanding once it reaches this stage. What is a translation management system? You may find that this is worth looking into, and translating your website is not as challenging as you once thought it was.
Popularity in a New Country
Sometimes, brands develop popularity in a new country without much effort being put in. While the English language version of your site has got you this far, a translated offering can help to take you up to the next level. Not only does it make life easier for people who like to read in their first language, but it is also a mark of respect that demonstrates your commitment to your new client base.
Set Yourself Apart from the Competition
The world of business is all about finding ways that you can set yourself apart from the competition. If your competitors do not have a translated website yet, this is a way of getting one step ahead of them. You may be able to gain a share of the market that they are simply not tapping into. Translating your website is a relatively simple task to undertake too. On the other hand, your competitors may have already moved to translate their website, and you simply need to catch up with them.
Improvement in Customer Experience
The modern world of business is all about providing the best possible customer experience. Obviously, a lot of this comes down to the online world these days. Many people are multilingual and would like to have the option of selecting the language that they prefer. When you are thinking of translating your site to a new language, it is also worth employing people who can offer customer support in another tongue as well.
Ensuring that your website ranks highly on search engines is one of your most important responsibilities. Multilingual websites can benefit from people who are making keyword searches in different languages. When you are translating your site, it is worth conducting all of the same research to ensure that you are utilizing the correct terms that pop up on search engines.
As you can see from this list of reasons above, translating your website offers a whole host of benefits that are all worth taking into account. In our increasingly connected world, you cannot afford not to engage with other countries and people from different cultures when it comes to your business.