Sony announced a new external flash to work together with your alpha-mount cameras, HVL-F43AM which is featuring Quick Shift Bounce system for creating pure-looking ‘bounce’ effect in both horizontal or vertical orientation.
When you are using DSLR-A900/850/700 cameras, you allow to control the lighting ratio of the HVL-F43AM flash wirelessly. Coupled also with dust-and moisture-resistant, the gadget is ideal for indoor or outdoor.
Compacted in approx. 75 x 129 x 87 mm dimension, and 340g(without batteries)mass, Sony HVL-F43AM external flash is scheduled to hit market in Spring 2011. The price is not confirmed yet officially. Could you guess its price? [Dandy Gadget Source]