Here is the first rugged camera in Nikon COOLPIX family, AW100 or AW100s. The new camera is designed to catch your moment while you are in your extreme adventure. To syncs perfectly to your extreme, it’s offering a camouflage color option; it seems only this model has this special color (not sure).
Regarding to its main specs, Nikon COOLPIX AW100 features a 16MP 1/2.3-in type CMOS sensor, 5x optical zoom NIKKOR glass lens, a 3.0-inch 460k dots TFT anti-reflection coating LCD monitor, a 83 built-in memory, memory card slot, USB port, HDMI out, an EN-EL19 battery, and powered by EXPEED C2 image processing engine. Those ensure you have a great image in both still and 1080p full HD movies.
As it’s your extreme buddy, you can use the camera underwater up to 10 m or in 14 degree Fahrenheit environment and it’s OK to get fallen from 1.5 meters. Plus, you don’t have to worried about being loss direction in middle of nowhere because Nikon COOLPIX AW100 is also coming with a built-in GPS and e-compass to mind you that you are in the right way.
Fashioned in 110.1(W) x 64.9(H) x 22.8(D) and 178 g (including battery and SD memory card) with sleek design, Nikon COOLPIX AW100 rugged camera is expected to hit market in September 2011 in MSRP 379.95 in five colors option: white, black, orange, blue, and camouflage. [Dandy Gadget Source]